Design it.
Design it.
Agriculture's only category design collective.
We believe the future of agriculture won’t be defined by those who shout the loudest, but by those who define the conversation. We help founders and executive teams move beyond incremental marketing to design entirely new markets, building stories, systems, and categories that customers rally behind.
Because in a world of sameness, the only real advantage left is originality and the courage to make it unmistakable.
SwarmFarm Robotics Integrated Autonomy
Calibrated Agronomy Predictive Agronomy
Verge Ag Declare Your Autonomy
SWAN Systems Irrigation Technology Optimization
LiVA Flavor Intelligence
Grain Weevil Grain Flow Intelligence
INTENT The Commercial Gap
Bayer Don't Compete, Change the Subject
We combine the strategy of a category design consultancy with the craft and story curation of a world-class marketing agency.
Our offering is designed around the three essential steps in the category design journey.
CATEGORY DEFINITION
The strategic process of naming, framing, and claiming a new market opportunity that only you can lead.
BRAND DESIGN
The creative act of turning your category vision into a visible, memorable, and believable identity.
CATEGORY ACTIVATION
The practice that builds awareness, advocacy, adoption, and momentum around your new category.
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