Most companies compete within the boundaries they inherited. We exist to help founders, CMOs, and executive teams in agriculture build entirely new ones.

While many talk about category creation, few commit to it because creating a new market means defining a vision bold enough to reframe how the world sees itself.

That’s where we come in.

Schultz Collaborative is a Category Design Collective built specifically for agriculture. We work with pioneering companies to define the category they were born to lead, design the brand that makes it tangible, and activate the movement that brings it to life.

It starts with your Category Point of View, a clear, strategic narrative that explains not just what you do, but why it matters now.

This story becomes your north star, shaping marketing, sales, culture, and product alike.

From there, we turn belief into visibility: brand design, websites, campaigns, and launch systems that make your leadership unmistakable.

It’s a holistic approach to category design, one that helps your customers rally around you.

Services.